Google Top Ranking Tips
No matter how many buzzwords, new paradigms, disruptive technologies, or
innovative inventions are introduced, search engine optimization
(SEO) at its most fundamental is marketing. Marketing on the web, with
efforts, outcomes, metrics that matter and competition for marketing
dollars.
It doesn't matter if it's SEO for a mom and pop store, or a national
online retailer. Attacking SEO without a plan is like trying to row a
boat with no oars – you might eventually get somewhere, but it won't be
where or when you wanted to arrive.
When I hired my first employee at my agency in 2002, the first thing I
did was have them read the excellent "Marketing for Dummies" book, that
lays out some basic principles. (they have a great marketing cheat
sheet for reference)
Link Wheel(Google Top Rank) |
Answer (at least) these questions:
- What is your expertise?
- What is your differentiation?
- Why should users care?
- Which users (age, locations, interests etc.) should care?
- What is the message and / or media that is going to connect with them?
- Who is your likely competition?
- Why should Google rank you higher than your competition?
Conduct research. Segment your audience. Set realistic goals for your
SEO efforts, and then ensure tracking is in place to measure your
efforts versus results.
Plan a strategy for your content, including; topics, timelines/editorial
calendars, distribution (don't forget PR), and schedules and frequency.
The goal is to exist with a "sizzle"; a reason to rank and/or some
expertise worthy of interaction.
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